Module 3: Branding and Strategy

Welcome to Module 3: Branding and Design of ISKO Program!

Overview:

This module involves product designing and branding. It helps startups to communicate services to a target market effectively.

Expected outputs:

– Understand the concept and principles of “Branding Identity.”

– Create a brand identity for startups that includes typology, color palette, form/shape, logo, product packaging, business card, and email design.

– Launch a Facebook Page for the company and apply the developed branding identity from the workshop.

Good luck!

Activity 1 | Team Activity

Instruction: Watch the lectures and activities of Basics on Branding and Customer Segmentation by clicking the link below.

I. Branding Lecture Link: https://www.youtube.com/watch?v=Wp9GnlnELJg (Duration: 11 minutes)

II. Segmentation Lecture Link: https://www.youtube.com/watch?v=mJ95tGHcRYA (Duration: 46 minutes)

Now that you have completed the lectures on Branding and Segmentation, we think that you are ready to begin your startup segmentation. Discuss among your team the segmentation of your startup using the four segmentation categories, namely: Demographic, Behavioral, Psychographic, and motivational. After your team deliberation, document you output in a 4 pager ppt present and submit it to UPGrADE Team by uploading it to your team’s Google Drive.

Answer:

Activity 2 | Team Activity

Instruction: Watch the lectures and activities of Brand Marks and Visuals, and Brand Book.

Brand Marks and Visuals Lectures Link: https://www.youtube.com/watch?v=yOtqac-ILGI
Duration: 44 minutes

To complete this module, you are required to create your startup branding by finalizing your Logo, Brand Book, Technology Primer, and Social Media Page.

To document your submission, store your outputs in your G-Drive and paste the link on the response box below.

Answer: